acclaimed columnist of 4P’s Business and Marketing magazine. 4Ps is India”s no.1 Business and Marketing magazine. It examines global issues with an Indian lens,ranging from an analysis of advertising campaigns to emerging trends and practices in Marketing and Advertising. She has been regularly covered my newspapers like TOI, HT, Mail Today,Dispatch and India Today over the years. Prof.Rajita, been involved with various training and development activities of the institute and has conducted workshops for big and well established industrial houses across India. Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team building in achieving the required effectiveness . Her workshops are commonly represented by senior executives from well known corporations. Prof. Rajita Chaudhuri has trained over ten thousand senior executives and professionals and has helped organizations create efficiencies in enhancing proficiency in business execution and operations. Prof Chaudhuri has also written a book on Advertising titled “Orangutan as your Brand ambassadors”. She has extensively consulted companies in India and abroad on various Branding and Marketing issues and has also conducted a number of management development programmes for both the corporates and the students. Prof. Rajita is indeed a woman having multifaceted personality and has varied interests in diverse fields ranging from Marketing, Advertising to Current Affairs....